Crazy love (Sjúkást - Icelandic) - "poster - part of integrated campaign for social cause" by PHNX Awards 2024
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| Title | poster - part of integrated campaign for social cause |
| Agency | Pipar\TBWA |
| Campaign | The Seesaw |
| Brand | Crazy love (Sjúkást - Icelandic) |
| Posted | April 2024 |
| Story | Crazy love is a yearly prevention campaign organized by Stígamót about violence in intimate relationships among young people. The aim of the campaign is for young people to know key concepts such as boundaries and consent and to be able to distinguish between healthy, unhealthy and violent relationships. This year, the focus is on balance in communication, and the Seesaw is a tool that helps people assess the situation. Our status, condition and well-being affect relationships and often favor the other party, even if people don't realize it. By drawing concepts into the seesaw, you can better understand the balance. |
| CCO | Selma Rut Þorsteinsdóttir |
| AD | Una Baldvinsdóttir |
| Copy | Eyrún Björg Guðmundsdóttir, Snæbjörn Ragnarsson |
| Motion Graphics | Ásgeir Ingi Tómasson |
| Programming | Daníel Freyr Gylfason |
| Director | Snorri Sturluson |
| Account Manager | Darri Johansen |