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PHNX Awards

Creative Award
Paris, France
Courageous Conversations - "Driving While Black" by PHNX Awards 2024

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TitleDriving While Black
Agency
Campaign Driving While Black
Advertiser Courageous Conversation Global Foundation
Brand Courageous Conversations
Date of First Broadcast/Publication 2023 / 9
Business Sector Road Safety
Story Since 2017, over 600 Black people have been killed during routine traffic stops by police in America. The Driving While Black car was built to highlight the double standards Black people experience during the most common interaction with police—traffic stops. This project brings attention to the absurdity of these standards and gives people a clear perspective about the social injustice Black people face every time they get behind the wheel. From the absence of a glove box to a modified steering wheel to even the absence of a trunk, this car is equipped to keep drivers alive. We launched the car at the most important car event of the year: the Detroit Auto Show. We created an AR car experience that allows people to explore the car in real time, so they wouldn’t just hear about our car—they would know better what it’s like to drive while Black. DWB was shown around the country, beyond Detroit, including in San Francisco, Los Angeles, New York City and even in Canada. Our website allows visitors to learn the tragic stories behind each feature and get a better understanding of why each piece of the car is necessary. Viewers are invited to get involved by not only bringing awareness to the campaign but also learning how they can bring change to law enforcement in their community.
Media Type Case Study
Length
Creative Agency Goodby Silverstein & Partners