phnx-awards logo PHNX Awards

PHNX Awards

Creative Award
Paris, France
Gourmet Market - "The Cupboard To Fight Food Waste (Board" by PHNX Awards 2024

Filter results by

TitleThe Cupboard To Fight Food Waste (Board
Agency
Campaign The Cupboard To Fight Food Waste
Advertiser Gourmet Market
Brand Gourmet Market
Date of First Broadcast/Publication 2023 / 11
Product The Mall Group
Business Sector Retail, Distribution & Restaurants
Story Thailand contributes to an annual average of 18 million tons of food waste, currently ranked 21st in the world and 4th in Southeast Asia. Consumer behavior, the habit of purchasing food, storing in cupboards and refrigerators, and forgetting them lead to the expiration of food, is one of the main factors contributing to this problem. Since most retail brands usually act only as product sellers. There aren't any brands interested and taking action to solve this. Gourmet Market want to create a campaign that not just raising awareness. We know that it’s not enough for this serious issue, so we created a tool which is easily helps remind customers about the expiration date and consume these products to avoid unintentional food waste. “The Cupboard to Fight Food Waste”, the first cupboard in your hand that easily stops your food waste habit, is an advanced tool in Gourmet Market application which can enables consumers who bought products from us to track the expiration dates of their products, with a convenient feature activated once items are purchased. Through notifications on their mobile phones, our system acts as a reminder to consume products before reaching its expiration date. Consumers can also effortlessly monitor their daily progress in reducing food waste.
Media Type Case Study
Creative Chief Officer Subun Khow
Creative Director Peerayu Tongchaume
Assistant Creative Director Jakkrit Limkarn
Copywriter Thanawat Sroysuwan
Graphic designer Tai Pu-ngamnil
Traffic Controller Oranee Nakngren
Senior Account Director Pailin Phromnate
Account Director Chintana Trungchitvilas
Account Director Nattawan Tantikaroon
Account Executive Sitanun Phaewsomboon
Assistant Manager Film & Producer Sihanat Bunnag
Still Photo Producer Supervisor Suthasinee Chaisakul
Retoucher Nattadech Thipthanaoran
Design Manager Digital Manoon Chanmanee
Customer Experience Consultant Chayanin Theeramokha