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Creative Award
Paris, France
Greenpeace - "In Hotel Room" by PHNX Awards 2024

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TitleIn Hotel Room
Agency
Campaign SEABED
Advertiser Greenpeace
Brand Greenpeace
Date of First Broadcast/Publication 2023 / 5
Business Sector Environmental & Ecological Issues
Story [Cultural Context] Locally, there are policies in place in an effort to curb marine plastic pollution. From levies on plastic bags, and fines on littering, to reducing plastic use and deter improper disposal, but it is not nearly enough. Evident in the fact that Hong Kongers continue to throw away 5.2 million plastic bottles, 136 tons of plastic in total, on a daily basis. [Creative Idea] SEABED is the world’s first mattress fashioned from over 48,000 plastics recovered from the depths of our oceans. To confront policy makers with the severity of the issue, SEABED was smuggled into a hotel room around the convention center during policy summits, allowing policy makers to - sleep on it, before sharing their views. SEABED was also displayed in a public exhibition hosted by Greenpeace to drive awareness and engagement with Hong Kong's general public, inspiring them to exert greater pressure on local policy makers. [Results] Shortly after SEABED, the Hong Kong Legislative Council passed a new policy banning all single-use plastic utensils in Hong Kong starting April 22nd 2024. The SEABED exhibition directly engaged an audience 5 times the size of Greenpeace's previous ocean protection events. We collected over 3000 signatures in the form of personal commitments to change, as well as directed much interest and attention towards different policy summits in the region, allowing constituents to exert greater and more precise pressure on policymakers. Greenpeace also saw an encouraging 25% uplift in donations during our campaign period. And while SEABED's story is far from over, it is definitely off to a strong start.
Media Type Others
Length
Chief Executive Director Andreas Krasser
Chief Creative Officer Frankie Fung
Regional Executive Creative Director Alejandro Canciobello
Group Creative Director Christine Lai
Creative Director Phoebe Chan
Creative Director Ismael Crespo
Senior Art Director Ruth Wong
Copywriter Phoebe Chan
Senior Copywriter Ernest Tsang
Head of Strategy Adrian Tso
Editor Charson Lam
Director Kinson Ki
Director Kai Ming Cheng (Insomnia Creative)
Producer Angelos Lau
Producer Jacie Tan
Head of Studio Kwok Hong Ng
Senior Account Director Keefe Ho
Account Manager Estella Tsang
Music Diego Cáceres (DC Studio)
Editing and Post Production Oscar Moreno (Vertigo films)