Anzen Health - "855-HOW-TO-QUIT-(OPIOIDS) Supporting OOH" by PHNX Awards 2024
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| Title | 855-HOW-TO-QUIT-(OPIOIDS) Supporting OOH |
| Brief | Idea: 855-HOW-TO-QUIT. A helpline that reaches out to people in the most critical moment – when they have a pill in their hand. It turns the object of addiction into a way out, by using the mandatory imprint codes on opioid pills into phone extensions: codeine (IP33) is dialed as 4733, oxycodone (K9) as 59. The caller then hears the story of someone who managed to quit that very pill – live whenever the survivors’ availability allows, pre-recorded for 24/7 service. Followed by live advice from experts and concrete treatment options nearby.Results: The campaign has reached 182M people through OOH, film, and PR. Over 42,000 calls have come since it was launched, with an average call duration of 4:08 minutes. Additionally, more than 8,600 treatment referrals were placed and 237 people contacted us to share their own stories of recovery.Brand relevance: For healthcare consultancy Anzen Health, founder of the initiative, this goes beyond CSR, as the campaign also directs public attention and potential clients to rehabilitation facilities, many of which are part of Anzen Health’s client portfolio.Not only the helpline was promoted, but all the partners involved in the initiative, with NGOs attending radio shows and broadcasts, and Anzen Health being mentioned by main media outlets for their efforts. Several healthcare companies, NGOs, and other institutions have joined the coalition since the project’s launch. The project has received $2,3 million in public funding. |
| Agency | Serviceplan Germany |
| Campaign | 855-HOW-TO-QUIT-(OPIOIDS) |
| Advertiser | Anzen Health |
| Brand | Anzen Health |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Health & Pharmaceutical Products |
| Story | Every 6 minutes, someone in the United States dies from opioids and today, there’s more than 2.1 million people suffering from opioid use disorder. It’s the result of an ongoing three-decade man-made plague known as the Opioid Epidemic. In the US, every pill comes with a unique, mandatory identifier imprint code, such as OP for oxycodone, IP33 for codeine, or C for fentanyl. 855-HOW-TO-QUIT-(OPIOIDS) is an innovative approach to help those struggling with opioids. It’s a helpline that turns the object of addiction into a way out, to reach out to people in the most critical moment – when they have a pill in their hand. The helpline uses the familiar opioid pill codes as phone extensions, connecting the caller with a person who managed to quit that very same pill, sharing their experiences and advice on how to quit. The initiative launched as a nationwide campaign on location and context specific OOH media, film, and social. |
| Media Type | Outdoor/Out of Home |
| SERVICEPLAN GROUP | Alex Schill, Global Chief Creative Officer |
| SERVICEPLAN GERMANY | Camille Nizet, Art Director |
| SERVICEPLAN GERMANY | Tanvi Phalak, Art Director |
| SERVICEPLAN GERMANY | Rohil Borole, Art Director |
| SERVICEPLAN GERMANY | Kai West Schlosser, Art Director |
| SERVICEPLAN GERMANY | Shruthi Subramanian, Copywriter |
| SERVICEPLAN GERMANY | Javier Granados, Copywriter |
| SERVICEPLAN GERMANY | Lorenz Langgartner, Executive Creative Director |
| SERVICEPLAN GERMANY | Franz Röppischer, Executive Creative Director |
| SERVICEPLAN GERMANY | Dennis Fritz, Creative Director |
| SERVICEPLAN GERMANY | Margarita Nikolajeva, Junior Motion Designer |
| SERVICEPLAN GERMANY | Michal Kuśmierz, Junior Motion Designer |
| MEDIAPLUS GROUP | Maximilian Florian Schöngen, Global Creative Lead |
| MEDIAPLUS NORTH AMERICA | Tamara Alesi, CEO |
| Talon | Enza Chiodi, US Chief Client Officer |
| Anzen Health | Michel May, CEO |
| We Are Those People | Erika Ball, Founder |
| Raw Materials | John Roescher, CEO |
| Raw Materials | Jennifer Allen, COO |
| Raw Materials | Pablo Marques, CCO |
| Raw Materials | Wojciech Zalot, Creative Director |
| Raw Materials | Richard Mattka, Lead Creative Technologist |
| Raw Materials | Joanna Kinscherff, Senior Program Manager |
| 3D Artist | Roman Tikhonov |
| kimera | Michael Clasen, Type Designer |
| DaHouse Audio | Wonder Betin, Music Supervisor |
| DaHouse Audio | Cassiano Derenji, Executive Producer |
| DaHouse Audio | Carol Masseti, Executive Producer |
| DaHouse Audio | Lucas Mayer, Music Director |
| DaHouse Audio | Silvinho Erne, Music Producer |
| DaHouse Audio | Rodrigo Lemos, Music Producer |
| JOJX | Oliver Würffell, Director |
| JOJX | Jackson Morton, Executive Producer |
| JOJX | Joe Care, Executive Producer |
| JOJX | Pedro Aragão De Oliveira, Executive Producer |
| JOJX | Tara Spencer, CFO |
| JOJX | Mary Katherine Wise, Production Manager |
| JOJX | Karsyn Joy Reynoso, Office Coordinator |
| DoP | Ian Rigby |
| Jeffrey Stockbridge LLC | Jeffrey Stockbridge, Photographer |
| Tom Kubik Photography | Tom Kubik, Photographer |
| Post-production | János Kiss |
| Copy Editor | Quentin Lichtblau |
| SERVICEPLAN GERMANY | Mariia Astraukh, Senior PR Manager |
| Anzen Health | Oliver Thellmann, Developer |
| Copywriter | Taro Taniwaki |
| Gaffer | Michael Cruz |
| 1st AD | Christopher Berger |
| 1st AC | Josh Borgoni |
| Production Designer | Michael Westerman |
| Key Grip | Evan Davies |
| Sound | Jim Castroo |
| Casting Director | Gabrielle Schary |
| Casting Associate | Wade Hendrickson |
| Line Producer | Leanne Amos |
| Production Supervisor | Elisabeth Compton |
| Asst. Production Supervisor | Daphne Gomez |
| Asst. Production Supervisor SF | Maddy Graves |
| Location Scout | David Weber |
| Location Manager | Christian Powell |
| Production Assistant | Seanna Lanagan |
| Production Assistant | Andrew Dirk |
| Media Agency | MEDIAPLUS GERMANY |
| Production Company | JOJX |
| Design & Development | Raw Materials |
| Post-Production | JAMM |
| Music and Sound | DaHouse Audio |
| PR Agency | Tulom |
| Chief Creative Officer | Alex Schill - SERVICEPLAN GROUP |
| Art Director | Camille Nizet, Tanvi Phalak |
| Art Director | Rohil Borole, Kai West Schlosser |
| Copywriter | Shruthi Subramanian, Javier Granados |
| Executive Creative Director | Lorenz Langgartner, Franz Röppischer |
| Creative Director | Dennis Fritz |
| Junior Motion Designer | Margarita Nikolajeva, Michal Kuśmierz |
| Global Creative Lead | Maximilian Florian Schöngen - MEDIAPLUS GROUP |
| CEO | Tamara Alesi - MEDIAPLUS NORTH AMERICA |
| US Chief Client Officer | Enza Chiodi - Talon |
| CEO | Michel May - Anzen Health |
| Founder | Erika Ball - We Are Those People |
| CEO | John Roescher - Raw Materials |
| COO | Jennifer Allen - Raw Materials |
| CCO | Pablo Marques - Raw Materials |
| Creative Director | Wojciech Zalot - Raw Materials |
| Lead Creative Technologist | Richard Mattka - Raw Materials |
| Senior Program Manager | Joanna Kinscherff - Raw Materials |
| Type Designer | Michael Clasen - kimera |
| Music Supervisor | Wonder Betin - DaHouse Audio |
| Executive Producer | Cassiano Derenji, Carol Masseti - DaHouse Audio |
| Music Director | Lucas Mayer - DaHouse Audio |
| Music Producer | Silvinho Erne, Rodrigo Lemos - DaHouse Audio |
| Director | Oliver Würffell - JOJX |
| Executive Producer | Jackson Morton, Joe Care - JOJX |
| Executive Producer | Pedro Aragão De Oliveira - JOJX |
| CFO | Tara Spencer - JOJX |
| Production Manager | Mary Katherine Wise - JOJX |
| Office Coordinator | Karsyn Joy Reynoso - JOJX |
| Global Head of Creative Operations | Sabine Gwinner - SERVICEPLAN GROUP |
| Creative Operations Manager | Susan Horn, Martina Ahrens - SERVICEPLAN GROUP |
| Photographer | Jeffrey Stockbridge, Tom Kubik |
| Senior PR Manager | Mariia Astraukh - SERVICEPLAN GROUP |
| Developer | Oliver Thellmann - Anzen Health |
| PR | Karan Novas - Tulom |
| SVP | Melissa Vigue - Peppercomm |
| Founder | Jane Austin - Persuasion Communications |
| Photographer | Ewelina Bialoszewska - off studios |
| Creative Producer | Kevin Riedl - off studios |
| Producer | Simon Mairhofer - off studios |
| Creative Production Intern | Sahra Zobair - off studios |
| 1st AD | Christopher Berger, Josh Borgoni |
| Asst. Production Supervisor | Daphne Gomez, Maddy Graves |
| Production Assistant | Seanna Lanagan, Andrew Dirk |