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PHNX Awards

Creative Award
Paris, France
Vanish - "Me, My Autism & I" by PHNX Awards 2024

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TitleMe, My Autism & I
Agency
Campaign Me, My Autism and I
Advertiser Reckitt
Brand Vanish
Date of First Broadcast/Publication 2023 / 3
Business Sector Cleaning Products, Soaps, Detergents
Story In partnership with Ambitious about Autism, Vanish set out to nurture a conversation to broaden public understanding of autism. This campaign gave a voice to autistic girls and tells their stories through clothes. Because clothes can be a lifeline - a way to sensory regulate and a source of comfort to help navigate a world not built for them - and helping that lifeline last longer really matters. Right now, autistic girls are three times less likely to receive a diagnosis than boys. Our campaign idea was to nurture a conversation to celebrate all autistic girls and their clothes stories, break down myths and broaden public understanding. De-stigmatising autism at every step through positive portrayals. Starting with one girl’s story, our evocative documentary drama film brought to life the visceral importance of a hoodie. This story was supported by many others across a pop-up exhibition in London, a social campaign, and online hub (featuring articles written by community and experts). Vanish also donated 25p per pack in ASDA stores to support improving pathways to diagnosis for all..
Media Type Case Study
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Reckitt Global Executive Creative Director
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Head of Film
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Creative Production Director
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