Lindex - "Underwear for Life" by PHNX Awards 2024
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| Title | Underwear for Life |
| Campaign | Underwear for Life |
| Advertiser | Lindex |
| Brand | Lindex |
| Date of First Broadcast/Publication | 2024 / 4 |
| Product | Underwear |
| Business Sector | Lingerie, Underwear, Pajamas |
| Story | Lindex, a Swedish fashion brand, is taking further steps in its efforts to create inclusive and relatable communication. The new concept 'Underwear for life' puts women at the center, and as part of the concept, Lindex launches a new short film that follows a woman's life from the early teenage years to menopause and everything in between. |
| Media Type | Web Film |
| Length | |
| Production Company | SMUGGLER |
| Director | Fiona Jane Burgess |
| Managing Director | Fergus Brown Managing Director / Executive Producer: Lucy Kelly Producer: Ellie Fry Production Manager: Ellie Sanders Wright Production Assistant: Kamran Marzban Cinematographer: Andreas Johannessen 1st AD: Joe Carter 2nd AD: Alix Williams Casting: Road Casting |
| Editor | Jo Lewandowska Production Designer: Bon Walsh Wardrobe Stylist: Verity May Lane HMU Stylist: Michele Baylis Post Production and VFX: Okay Studio |
| Colour grading studio | TMLS |
| Sound Design and Mix | King Lear Music & Sound |
| Agency/Client | Lindex |
| Production Company | Smuggler |
| Director | Fiona Jane Burgess |