| Title | Embarassing Plastic Bags |
| Brief | We all forget our reusable bags from time to time. In an effort to make customers think twice about absent-mindedly taking a single-use bag, the agency worked with East West Market to redesign its plastic bags. All the new bags looked as though they'd come from other, more embarrassing stores. Through the power of design (and bag shaming), the agency and store we were able to spark a worldwide conversation about single-use plastic. |
| Agency | Rethink Communications Inc. |
| Campaign | Embarassing Plastic Bags |
| Advertiser | East West Supermarket |
| Brand | East West Supermarket |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Creative Director | L..a R...rs Subscribers Only |
| Creative Director | ..n G...s Subscribers Only |
| Creative Director | C...s S....es Subscribers Only |
| Art Director | S....on R...ie Subscribers Only |
| Copywriter | T..m P...rs Subscribers Only |
| Copywriter | J..n E....an Subscribers Only |
| Designer | S....on R...ie Subscribers Only |
| Production Company Producer | K...y B...gu Subscribers Only |
| Strategist | D...en Y..a Subscribers Only |
| Strategist | A..z T....nt Subscribers Only |
| Strategist | Sa....ha C...g Subscribers Only |
| Account Manager | T...na F..g Subscribers Only |
More Work
SEE ALLPresentation
- BRAND:
- Berlitz
- AGENCY:
- Rethink Communications Inc.
Happy Hour
- BRAND:
- Berlitz
- AGENCY:
- Rethink Communications Inc.
Filing
- BRAND:
- Berlitz
- AGENCY:
- Rethink Communications Inc.
Pour Perfectly
- BRAND:
- Heinz Ketchup
- AGENCY:
- Rethink Communications Inc.
King Pong VII
- BRAND:
- Rethink
- AGENCY:
- Rethink Communications Inc.
IKEA Bedtime
- BRAND:
- IKEA
- AGENCY:
- Rethink Communications Inc.
The Sobering Report
- BRAND:
- Arrive Alive
- AGENCY:
- Rethink Communications Inc.