Rafael Genu
Copywriter at VML Italia
São Paulo, Brazil
TitleVoicy
BriefThroughout a sequence of vignettes and using a light-hearted tone of voice the viewer is introduced to the first coffee machine with Amazon Alexa built-in. The film portraits different interactions with the machine as word-of-mouth spreads to showcase a variety of features and possibilities. All this to reinforce Lavazza A Modo Mio’s mission: bring the coffee bar experience to every household.
Agency
Campaign A Modo Mio
Advertiser Lavazza
Brand Lavazza

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Media Type Television
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Chief Creative Officer Fr.....co P....ti Subscribers Only
Executive Creative Director R...el G..u Subscribers Only
Copywriter R...el G..u Subscribers Only
Copywriter D...de L..ò Subscribers Only
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Art Director Cr....an C...nd Subscribers Only
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Deputy Creative Director D...de L..ò Subscribers Only
Client Lead Ve....ca P...ni Subscribers Only
Account Director V....ia Pe.....ini Subscribers Only
Account Director S...a St....ni Subscribers Only
International Coordinator Co....za An.....ti Subscribers Only
Chief Strategy Officer L...i Ac.....no Subscribers Only
Strategist Al.....dro G...si Subscribers Only
Agency Producer S..a Po......eri Subscribers Only
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Production Company Producer A...e Ch....in Subscribers Only
Production Company Producer C....la Sa.....ani Subscribers Only
Director of Photography (DOP) P...re Mo.....sh Subscribers Only
Assistant Director Al.....dro T...ò Subscribers Only
Production Manager Al.....dro DI....io Subscribers Only
Set Designer M...in Kr....ik Subscribers Only
Wardrobe / Stylist Sa.....ne S....ns Subscribers Only
Editor N..a ..g Subscribers Only
Editor Ga....le A....ta Subscribers Only
Colorist G...ge Ky....ou Subscribers Only
Colorist D...el Pa....ca Subscribers Only
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