| Title | The Masterpiece |
| Brief | On 20 May 2018, Inter Milan ended their seven year absence from the UEFA Champions League. Quoting The Divine Comedy, Inter urged fans “to re-behold the stars” as part of a new season ticket campaign. The artwork mimicked the style of the Italian Renaissance and contained 104 actual Inter fans, selected through a “stadium casting” and photographed in classical poses. Furthermore, five unique fan stories and a dozen secret messages were hidden throughout the artwork. |
| Agency |
Alkemy Digital Enabler
|
| Campaign |
The Masterpiece
|
| Advertiser |
FC Internazionale Milano
|
| Brand |
Season Ticket Campaign
|
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| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Outdoor/Out of Home
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| Creative Director |
G....io C....ni Subscribers Only
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| Creative Director |
Fe....co G...o Subscribers Only
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| Creative Supervisor |
..n Ma....si Subscribers Only
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| Creative Supervisor |
M...o T...ni Subscribers Only
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| Copywriter |
De....io C....co Subscribers Only
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| Art Director |
M...o B...a Subscribers Only
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| Art Director |
Gi....ca Gi....li Subscribers Only
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| Account Manager |
J...po P....ni Subscribers Only
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| Content Creator |
S...ia Ga....ti Subscribers Only
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| Social Media Manager |
Fe....co Sp....lo Subscribers Only
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| Analyst |
Fe....co M....ni Subscribers Only
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| Photographer |
J..n Ga.....sa Subscribers Only
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| Post Production |
A..x T....ns Subscribers Only
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