| Title | What Were They Thinking |
| Agency | Arnold Worldwide (St. Louis) |
| Campaign | Archfund - Jefferson National Parks Association |
| Advertiser | Jefferson National Parks Association |
| Brand | Jefferson National Parks Association |
| Posted | October 2003 |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Market | Subscribers Only |
| Creative Director | M..k ..y Subscribers Only |
| Art Director | M..k H...ki Subscribers Only |
| Copywriter | B..d F..s Subscribers Only |
| Account Executive | J...n K...f Subscribers Only |
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