Fondation Abbé Pierre - "The Good life"

FRED & FARID Paris

FRED & FARID Paris Paris, France

Awards

7283

This ad is part of the ACT Responsible Collection

Brand: Fondation Abbé Pierre
Country: France

Advertiser: Fondation Abbé Pierre

Title	The Good life
Title (original language)	Le sourire (français)
Brief	This is the story of Virginie who faces little inconveniences in her daily life. However these misfortunes don't spoil her good mood. The 40-something shows a smile, one that comes from the past - a time when she survived a life on the streets with the help of the Fondation Abbé Pierre. Because There is a life after homelessness and her responses to the hardships are so many signs of gratitude for Life.
Agency	FRED & FARID Paris
Campaign	The Good Life
Advertiser	Fondation Abbé Pierre
Brand	Fondation Abbé Pierre
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Tagline (original language)	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Media Type	Web Film
Length	73 seconds
Soundtrack	Subscribers Only
Production Company	SUPERETTE
Chief Creative Officer	F..d . F...d Subscribers Only
President	O....er Le....re Subscribers Only
Executive Creative Director	O....er Le....re Subscribers Only
Advertising Manager	Y..s C...n Subscribers Only
President	S�....ine A...et Subscribers Only
Account Supervisor	S�....ine A...et Subscribers Only
Account Supervisor	Do....ée M...et Subscribers Only
Copywriter	Y..n Ro....on Subscribers Only
Art Director	Y..n Ro....on Subscribers Only
Strategist	G..s P...re Subscribers Only
Agency Producer	M..d W....le Subscribers Only
Agency Producer	A...he Mic........rier Subscribers Only
Director	S...h S..o Subscribers Only
Producer	A....le F...et Subscribers Only
Photographer	J...en M...ot Subscribers Only
Music	J..n F...at Subscribers Only
Singer	Is....le A...et Subscribers Only