| Title | Pond |
| Agency | Nicholson Kovac Inc. |
| Campaign | Blue Shadow - Blue Cross & Blue Shield |
| Advertiser | Blue Cross Blue Shield |
| Brand | Wellmark Blue Cross & Blue Shield |
| Date of First Broadcast/Publication | Subscribers Only |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Television |
| Length | |
| Market | Subscribers Only |
| Executive Creative Director | N..k Ni.....on Subscribers Only |
| Copywriter | K..e An....en Subscribers Only |
| Art Director | M..e D...s Subscribers Only |
| Agency Producer | St.....ie Ha.....an Subscribers Only |
| Account Director | ..s F...ig Subscribers Only |
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- AGENCY:
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- BRAND:
- Wellmark Blue Cross & Blue Shield
- AGENCY:
- Nicholson Kovac Inc.