HomeEquity Bank - "Orders of Sacrifice (98s)"

Zulu Alpha Kilo Toronto, Canada

Awards

2975

Brand: HomeEquity Bank
Country: Canada

Advertiser: HOMEQ Corporation

Title	Orders of Sacrifice (98s)
Brief	We needed a way to connect Remembrance Day messaging with generations of Canadians who never knew war in their lifetimes. With the usage of food delivery apps at an all-time high during a Covid-19 lockdown, our solve was to re-create WWII-era military field rations and make them available via DoorDash, a popular delivery platform. Based on references from the Canadian Museum of War, items in the ration kits included hard-tack biscuits, canned corned beef, sardines, and tea.The kit was at the centre of a storytelling experience that made the experience of WWII soldiers more tangible to modern-day Canadians. A QR code inside the kit led to a guided unboxing video narrated by two of Canada’s oldest living veterans, who used the items as jumping-off points to share their memories. All proceeds from the kits benefited Canada’s veterans.
Agency	Zulu Alpha Kilo
Campaign	Orders of Sacrifice
Advertiser	HOMEQ Corporation
Brand	HomeEquity Bank
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Posted	November 2022
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Chief Creative Officer	..k M...eh Subscribers Only
Executive Creative Director	B...n M...ay Subscribers Only
Art Director	..c B..h Subscribers Only
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