| Title | Paris Aéroport - Paris Is Our Gift |
| Brief | Paris Airport wanted to encourage high-spending Chinese tourists to shop in its duty free stores on their way home rather than in the city. The solution was the Anti-Shopping App, linked to Chinese social networks Wechat and Weibo. The app worked by geo-locating the tourists and sending them a notification when they were near a famous monument. To unlock duty free discounts, they simply had to snap a photo of themselves at the tourist site and share it on social media. The app targeted the 20,000 Chinese tourists who visit Paris for the Chinese New Year. |
| Agency |
agence W
|
| Campaign |
Paris Aéroport - Paris Is Our Gift
|
| Advertiser |
Aéroports de Paris
|
| Brand |
Paris Airport
|
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| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Social Media
|
| Creative Director |
G....el L...is Subscribers Only
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| Copywriter |
A..a K....ri Subscribers Only
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| Copywriter |
C....ey Bo......non Subscribers Only
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| Art Director |
Gu.....me D...é Subscribers Only
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| Art Director |
L...hy ..n Subscribers Only
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| Account Director |
Ma.....ite .e La......ère Subscribers Only
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