Matt Antonello
Matt Antonello
Copywriter at Cossette
Toronto, Canada
Edit
See all work
TitleSickKids VS: Hard Days
BriefThe “Day-In-The-Life” Vlog format is a trend used by Mom bloggers via YouTube and other social channels. It’s a trend that’s very popular worldwide (many videos garnering millions of views). After seeing the videos that SickKids moms were posting on social media, emulating these vlog-style videos in our campaign allowed us to frame this story within a context that everyone can relate to.In order to keep the film as authentic as possible we enlisted 10 SickKids Moms to help us write the story. We did this by interviewing each mom to better understand what they go through in a day. Then we took the most impactful snippets and formed it into a cohesive and emotional film
Agency
Campaign SickKids VS: Hard Days
Advertiser SickKids Foundation
Brand SickKids

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Editing Company
Production Company S...ts H...ur Subscribers Only
Music Ra.....ic El....ic Subscribers Only
Special Effects / VFX ..e V...ty Subscribers Only
Global Chief Creative Officer P...r I...zi Subscribers Only
Executive Creative Director J...es Z...il Subscribers Only
Creative Director M..t An.....lo Subscribers Only
Copywriter M..t An.....lo Subscribers Only
Creative Director K..e L..b Subscribers Only
Art Director K..e L..b Subscribers Only
Production Company Producer E...a Me....fe Subscribers Only
Group Business Director D...a L....ko Subscribers Only
Account Supervisor A..x H...es Subscribers Only
Account Supervisor A...e C...e Subscribers Only
Strategist D...ka An....ne Subscribers Only
Strategist B...a I....ta Subscribers Only
Director M..k Z...rt Subscribers Only

People related to this work

You might also like...

Trending

Lisa Smith

Executive Creative Director
New York, United States
Jones Knowles Ritchie

Lisa is a Creative Director, with 16 years of experience from sma...

Victoria Slaker

Vice president
San Francisco, United States
Ammunition

Victoria helped form Ammunition in 2007, and as a leader for th...

Judy Tao

Chief Creative Officer
Taipei, Taiwan
DENTSU ONE(TAIPEI)電通國華

If Judy and her team hadn’t successfully rescued kiwifruit in tim...

Kris Hoet

change agent
Antwerp, Belgium
WARPED

Jairo Lezaca

Chief Creative Officer
Mexico City, Mexico
HOY Mexico by Havas

Jairo studied advertising at the Jorge Tadeo Lozano University in...

Ângelo Silva

Director
Lisboa, Portugal
Bro

Born and raised in Portugal I soon discovered that music and cine...

Selma Ahmed

Creative
London, United Kingdom
adam&eveDDB

Creative duo Gen de Rohan Wilner and Selma are known to have crea...

Benjamin Dessagne

Creative Director
Paris, France
CLM BBDO

SEE MORE TALENT

Create a free Talent profile and become a member of AdForum

Get Started