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BT Sports - "WWE Moving Day"
- Brand: BT Sports
- Country: United Kingdom
- Advertiser: BT
| Title | WWE Moving Day |
| Brief | In January 2020, WWE made the move to BT Sport after 30 years with Sky.Every UK fan needed to know that WWE had a new home. But with reduced budgets, BT Sport needed an idea that would maximise earned media.WWE Moving Day combined the chaos of WWE with the drama of a big house move, taking the world’s biggest sports entertainment brand across London from Sky in the West, to BT Sport in the East. For real.We turned a complicated rights deal into an immersive WWE storyline that broke out of fans’ screens and onto the streets.WWE superstars became our media as our multi-channel takeover dragged fans into the move and along for the ride. Culminating in a house-warming party, trashed by wrestling royalty.The move delivered £3,024,294 in earned media from PR alone. A 12:1 ROI, doubling the 2019 average viewing figures in the process. |
| Agency | Wunderman Thompson UK |
| Campaign | WWE Moving Day |
| Advertiser | BT |
| Brand | BT Sports |
| Posted | December 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | S...e Al....ge Subscribers Only |
| Creative Director | Ch......her M...e Subscribers Only |
| Creative Director | R....rd M...an Subscribers Only |
| Creative Team | J..h B....tt Subscribers Only |
| Creative Team | ..m H...le Subscribers Only |
| Chief Client Officer | M..t S....rd Subscribers Only |
| Managing Partner | A..y L..e Subscribers Only |
| Business Director | P..l W...on Subscribers Only |
| Account Manager | N....ie W...on Subscribers Only |
| Production Company Producer | J...h W...h Subscribers Only |
| Event producer | C...e J...s Subscribers Only |
| Designer | T...r H...y Subscribers Only |
| Designer | ..m Kol......hko Subscribers Only |
| Project Manager | N..a Sv....rk Subscribers Only |
More Work
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Unseen Stats
- BRAND:
- BT Sports
- AGENCY:
- Wunderman Thompson UK
The Red Lioness
- BRAND:
- BT Sports
- AGENCY:
- Wunderman Thompson UK
A Place to Call Home
- BRAND:
- Lloyds Bank
- AGENCY:
- Y&R London
Family
- BRAND:
- Lloyds Bank
- AGENCY:
- Y&R London
Time
- BRAND:
- Lloyds Bank
- AGENCY:
- Y&R London
Moving Out
- BRAND:
- Lloyds Bank
- AGENCY:
- Y&R London
