Matt Steward
Matt Steward
Chief Client Officer at Wunderman Thompson UK
London, United Kingdom
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TitleWWE Moving Day
BriefIn January 2020, WWE made the move to BT Sport after 30 years with Sky.Every UK fan needed to know that WWE had a new home. But with reduced budgets, BT Sport needed an idea that would maximise earned media.WWE Moving Day combined the chaos of WWE with the drama of a big house move, taking the world’s biggest sports entertainment brand across London from Sky in the West, to BT Sport in the East. For real.We turned a complicated rights deal into an immersive WWE storyline that broke out of fans’ screens and onto the streets.WWE superstars became our media as our multi-channel takeover dragged fans into the move and along for the ride. Culminating in a house-warming party, trashed by wrestling royalty.The move delivered £3,024,294 in earned media from PR alone. A 12:1 ROI, doubling the 2019 average viewing figures in the process.
Agency
Campaign WWE Moving Day
Advertiser BT
Brand BT Sports

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PostedDecember 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Chief Creative Officer S...e Al....ge Subscribers Only
Creative Director Ch......her M...e Subscribers Only
Creative Director R....rd M...an Subscribers Only
Creative Team J..h B....tt Subscribers Only
Creative Team ..m H...le Subscribers Only
Chief Client Officer M..t S....rd Subscribers Only
Managing Partner A..y L..e Subscribers Only
Business Director P..l W...on Subscribers Only
Account Manager N....ie W...on Subscribers Only
Production Company Producer J...h W...h Subscribers Only
Event producer C...e J...s Subscribers Only
Designer T...r H...y Subscribers Only
Designer ..m Kol......hko Subscribers Only
Project Manager N..a Sv....rk Subscribers Only

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