Gilles Rivollier
President at L'ASSOCIÉ
Paris, France
TitleIMMORTAL JELLYFISH
BriefWhat to do when the government closes bars and restaurants overnight and you have hundreds of hectoliters of beer waiting to be distributed? If you’re Paname, you don’t let it go to waste. You distill it, flavour it, and give it a second life as an entirely new product. A gin.
Agency
Campaign IMMORTAL JELLYFISH
Advertiser Paname Brewing Company
Brand Gin

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PostedNovember 2021
Business SectorSubscribers Only
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Media Type Case Study
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