| Title | Fabric of England |
| Brief | Cold hard data - it’s not normally visual, tangible, or interesting for the average person on the street. But in this project, we unearthed data that could help fight a problem plaguing football: Racism.There’s no bigger sporting event than the World Cup. And this idea tapped into the entire England fan base during the 2023 tournament with a powerful message – one that fought against racism, as well as acting as a totem for the nation to rally behind and feel proud of.Introducing ‘Fabric of England’, a unique football shirt constructed from the national shirts of 14 countries linked to the England squad. The patchwork quilt design acts as a visual infographic raising awareness and educating people to the rich diversity that makes up not just the squad but the nation as a whole, reframing the conversation in an engaging, innovative and visually arresting way. |
| Agency | McCann London |
| Campaign | Fabric of England |
| Advertiser | Show Racism The Red Card |
| Brand | Show Racism The Red Card |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Production Company | C...t L...on Subscribers Only |
| Studio, Motion Capture & Post Production | ..e F...e Subscribers Only |
| PR Agency | W...r Sh.....ck . L...on Subscribers Only |
| Chief Creative Officer | ..b D...al Subscribers Only |
| Chief Creative Officer | La....ce T....on Subscribers Only |
| Chief Executive Officer (CEO) | P...y Mc....ow Subscribers Only |
| Chief Strategy Officer | T..o Izz......own Subscribers Only |
| Creative Director | W....am C...am Subscribers Only |
| Creative Director | J...s C...by Subscribers Only |
| Business Lead | ..m O...er Subscribers Only |
| Strategy Director | .J B...er Subscribers Only |
| Strategist | A..x Pa.....ham Subscribers Only |
| Head of Design | L..a C....na Subscribers Only |
| Design Director | ..x He.....on Subscribers Only |
| Integrated Project Director | N....ta Up....ay Subscribers Only |
| Project Director | H...ah G...f Subscribers Only |
| Cast Photographer | ..i Y...b Subscribers Only |
| Art Buyer | C...y R....ll Subscribers Only |
| Production Assistant | S...a A...i Subscribers Only |
| BTS Director | N...an T...s Subscribers Only |
| Edit and Studio Assistant | S..e Bo.....de Subscribers Only |
| Photographer | W..l B...e Subscribers Only |
| Fashion Designer | ..m B..d Subscribers Only |
| Chief Executive | ..d G...by Subscribers Only |
| Deputy Chief Executive | P..l K...ns Subscribers Only |
| Campaign Worker | F..d H...s Subscribers Only |
| Campaign Worker | S..h E...wu Subscribers Only |
| Communications Manager | A...on A...n Subscribers Only |
| Strategy Lead | Jo....an B...er Subscribers Only |
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