Fernando Barbella

Fernando Barbella, a multi-disciplined award-winning Creative Director, with digital DNA and many years of international experience in fully integrated communications in Germany, the UK, Spain, Argentina, and Chile at FRASER, JWT, LOLA MullenLowe, DDB, BBDO, and Ogilvy, on local, regional and global projects on a diverse range of clients including the likes of Nike, Audi, KitKat, Pepsi, Twitter, Microsoft, Volkswagen, SEAT, UBS, Gatorade, Lay's, Doritos, Dove, Coca-Cola, Bosch, Scott, Kotex, Brahma Beer, American Express, Air France, Motorola, IBM, Panasonic, Cisco, and Lenovo.

He’s passionate about anything that can help to build a bridge and a bond between a brand and a user. With a deep knowledge of how technology can transform communications, but at the same time with the talent and humanity to harness this to ideas that move people, no matter the shape of those ideas.

His work has been recognized at the London International Awards, Eurobest, New York Festivals, The One Show, Effie Awards, Webby Awards, the FWAs, El Sol Festival, El Ojo Festival, FIAP, Yahoo! Big Idea Chair, Deutsche Welle Best of Blogs, and AdAge’s "Book of Tens”, among others.

Always in the search of keep on learning by doing, his different side projects have been featured on several media platforms, such as WIRED, The Guardian, CNN, Fast Company, The Daily Mail, VICE, Boing Boing, and Prompt Magazine, among others.

He’s a member of the IADAS (International Academy of Digital Arts and Sciences), the FWAs, the Global Panel of MIT Technology Review, the Art Directors Club of Germany, and the Harvard Business Review Advisory Council. He gave lectures about creativity and digital media in the USA, Canada, Spain, Brazil, Argentina, Chile, Guatemala, Mexico, Panama, Paraguay, Venezuela, Ecuador, and Uruguay.