Mouvement du Nid - "Girls of Paradise"

McCann Paris

McCann Paris Neuilly sur Cedex, France

Awards

10113

This ad is part of the ACT Responsible Collection

Brand: Mouvement du Nid
Country: France

Advertiser: Mouvement du Nid

Title	Girls of Paradise
Brief	Radio commercials formed part of a larger campaign raising awareness of the violence inflicted on prostitutes. At its core was a website for a fake escort service called Girls of Paradise. All the girls on the site were thinly disguised versions of actual murder victims. The radio ads featured would-be clients contacting the service, only to be told the girl they wanted to see was either dead or seriously injured, often at the hands of her pimp. Abolish prostitution and stop the violence.
Agency	McCann Paris
Campaign	Girls Of Paradise
Advertiser	Mouvement du Nid
Brand	Mouvement du Nid
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Posted	November 2016
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Radio
Sound Production	Capitaine Plouf
Executive Creative Director	Ri....do F....so Subscribers Only
Executive Creative Director	J...en Ch.....ini Subscribers Only
Copywriter	G...es O...er Subscribers Only
Art Director	Ch.....phe R....ux Subscribers Only
Chief Executive Officer (CEO)	B...o T....nt Subscribers Only
Consultant	C...ne De.....tte Subscribers Only
Art Buyer	V�.....que L....nc Subscribers Only
Art Buyer	De....ne D...ux Subscribers Only
Agency Producer	..M Subscribers Only
Editor	M....ël .o . P...g Subscribers Only
Editor	N....as G..s Subscribers Only
Post Production	Ca....ne .e G...s Subscribers Only
Post Production	Is....le C....het Subscribers Only