Ok Go / S7 Airlines - "Upside Down & Inside Out #GravitysJustAHabit"

TutkovBudkov

TutkovBudkov Volgograd, Russia

Awards

35682

Brand: Ok Go / S7 Airlines
Country: Russia

Advertiser: Ok Go

Title	Upside Down & Inside Out #GravitysJustAHabit
Brief	Russian airline S7 helped rock band OK Go transform an aircraft normally used for astronaut training – it leaves the earth’s atmosphere for short periods, provoking weightlessness – into the setting for an amazing music video. Band members and acrobats dressed as cabin crew get up to all sorts of immaculately choreographed japes in zero G. The result is an eye-popping piece of branded content that put S7 and its Russian agency Tutkovbudkov in the headlines.
Agency	TutkovBudkov
Campaign	Upside Down & Inside Out #GravitysJustAHabit
Advertiser	Ok Go
Brand	Ok Go / S7 Airlines
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Posted	April 2016
Business Sector	Subscribers Only
Story	Subscribers Only
Result	Subscribers Only
Media Type	Music Video
Length	201 seconds
Creative Director	D..a T...ov Subscribers Only
Agency Producer	O..g Ba.....im Subscribers Only
Account Executive	S...ey Po....ov Subscribers Only
Copywriter	..a Sh.....va Subscribers Only
Photographer	N....ay I...ov Subscribers Only
Production Company	Pr....m, M...ow Subscribers Only
Production Company	..b In.....ies Subscribers Only
Production Company	S...a M...ca Subscribers Only
Production Company Producer	Vl....ir S....ov Subscribers Only
Production Company Producer	M....il Ge.....ov Subscribers Only
Production Company Producer	.k k....es Subscribers Only
Production Company Producer	C...k R...t Subscribers Only
Production Company Producer	J..n O....dy Subscribers Only
Production Company Producer	M....sa M...hy Subscribers Only
Production Company Producer	Ka....en C...er Subscribers Only