Monoprix - "#LaitDroleLaVie"

ROSA PARIS

ROSA PARIS Paris, France

Awards

21935

Brand: Monoprix
Country: France

Advertiser: Monoprix

Title	#LaitDroleLaVie
Brief	When a French boy falls in love with a girl at school, he takes a creative approach to love notes. He painstakingly assembles messages from the puns on the iconic Monoprix packs. The girl is clearly touched. But one day she's gone. Years later, at college, he runs into the girl again when the love notes spill out of her locker. Running to Monoprix, he grabs a milk carton and prepares another message. Better "latte" than never.
Agency	ROSA PARIS
Campaign	Label of Love
Advertiser	Monoprix
Brand	Monoprix
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Television & Cinema
Length	241 seconds
Strategy Director	Jea......ick Ch....ar Subscribers Only
Chief Creative Officer	G...es Fi.....erg Subscribers Only
Chief Creative Officer	Jea.......ois S...o Subscribers Only
Strategic Planning Director	S...a L....ix Subscribers Only
Associate Director	Q....in L...t Subscribers Only
Copywriter	L...se M...ot Subscribers Only
Art Director	C...se L....rc Subscribers Only
Strategic Planner	Al.....re RI.....SU Subscribers Only
Marketing Director	Fl....ce Ch.....tte Subscribers Only
Brand Director	N....as G...rt Subscribers Only
Communications Director	M...on De.....ux Subscribers Only
Marketing Manager	C...ma D...s Subscribers Only
Account Director	B�.....ère P..h Subscribers Only
Account Manager	M...ne D....ry Subscribers Only
TV Production	Ad....ïde S...ni Subscribers Only
Sound Production	Sc....ze Subscribers Only
Post Production	Ma.....tic Subscribers Only
Production Company	Ins......ion Subscribers Only
Director	T...ty ..o Subscribers Only
Production Company Producer	H...ène D....rt Subscribers Only
Executive Producer	X...er D...el Subscribers Only
Post Production	Gu.....me A....et Subscribers Only
Sound Engineer	Ma....eu S...ny Subscribers Only
Sound Designer	S....in R..y Subscribers Only
Account Director, Social Media	J...ne Neu......der Subscribers Only