| Title | How the Soft Sell Sold Harder |
| Agency | Bates UK |
| Campaign | Benadryl - Pfizer |
| Advertiser | Pfizer |
| Brand | Benadryl |
| Posted | November 2002 |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Television |
| Length | |
| Market | Subscribers Only |
| Creative Director | A...ew Cr.....ll Subscribers Only |
| Art Director | A..y R..t Subscribers Only |
| Copywriter | N..l P...tt Subscribers Only |
| Director | ..m Ba.....ll Subscribers Only |
| Advertising Manager | D...d O'.....van Subscribers Only |
| Account Planner | Ca....na T..e Subscribers Only |
More Work
SEE ALLHe's Got a Pineapple On His Head
- BRAND:
- Ocean Spray
- AGENCY:
- Bates UK