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MYOM - "Less Waste, More Taste"
- Brand: MYOM
- Country: France
- Advertiser: MYOM
| Title | Less Waste, More Taste |
| Brief | Think buying plant-based mylk is better for the environment? Think again! Most of the plant-based mylk that's packaged and transported is just… water! That’s far from good for the planet. But we have a simple, radical solution. MYOM, Make Your Own Mylk. An oat-based concentrate, shrunk by 88% to minimize negative impact, expanding into delicious plant-based mylk by adding water at home. Aligned with our mantra "Less Waste, More Taste."Every design element is a testament to our beliefs. Compact to reflect our mission to reduce environmental impact. Expansive to communicate MYOM's luscious taste and generous experience. Our mini eco pouches narrate the tale of small packaging making a big difference. Our typography compresses and expands like our mylk with added water. Inspired by codes from the mylk industry and everyday life, our whole system has been shrunk to communicate our commitment to creating a positive impact for people and planet.But we don't stop there. 88% less mylk means 88% less packaging significantly reducing space needed for transportation, leading to fewer CO2 emissions and less packaging waste. We've pushed the boundaries of a whole category where Less Waste can truly come with More Taste. |
| Agency | Landor |
| Campaign | More Taste, Less Waste |
| Advertiser | MYOM |
| Brand | MYOM |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Packaging, Branding & Design |
| Length | |
| Executive Creative Director | T....an Ma....el Subscribers Only |
| General Manager | O...ne Tr....ni Subscribers Only |
| Executive Creative Director | M...in I...t Subscribers Only |
| Design Director | A...l .z Subscribers Only |
| Strategy Director | I....le Ja....te Subscribers Only |
| Designer | Ca....na Al....an Subscribers Only |
