| Title | Obscene gap |
| Brief | In an online film, male porn actors complain that they are paid around 40% less than women in the industry. The gender role reversal aimed to highlight the injustice faced by the majority of women in other industries. In the United States, for example, the average woman gets paid 75 cents for every $1 a man earns for the same job. The video raised awareness of the subject and fuelled the debate in a witty and ironic way. |
| Agency |
McCann Spain
|
| Campaign |
Obscene gap
|
| Advertiser |
IB Women
|
| Brand |
IB Women
|
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| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
|
| Production Company |
Lee Films
|
| Copywriter |
M...ca M..o Subscribers Only
|
| Chief Creative Officer |
M...ca M..o Subscribers Only
|
| Copywriter |
A...r Me....vil Subscribers Only
|
| Art Director |
R...el Ma....nez Subscribers Only
|
| Art Director |
R....do R...ra Subscribers Only
|
| Art Director |
M...el A...nz Subscribers Only
|