| Title | From Reader to Opinion Maker |
| Title (original language) | De leitor a formador de opinião |
| Agency | RC Comunição Ltda |
| Campaign | From Reader to Opinion Maker |
| Advertiser | Jornal Estado de Minas |
| Brand | Jornal Estado de Minas |
| Posted | January 2004 |
| Product (original language) | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story (original language) | Subscribers Only |
| Philosophy (original language) | Subscribers Only |
| Problem (original language) | Subscribers Only |
| Media Type | Newspaper |
| Market | Subscribers Only |
| Creative Director | L....na N...f Subscribers Only |
| Agency Producer | E...n L..�o Subscribers Only |
| Photographer | Fe....do M....ns Subscribers Only |
| Copywriter | I...u F...o Subscribers Only |
| Art Director | W...er L..a Subscribers Only |
| Account Executive | I....la No....ra Subscribers Only |
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