YWCA - "Six-Second Ambush Advisories"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

3700

Title	Six-Second Ambush Advisories
Brief	Sexualization in popular media contributes to violence against women. So the YWCA decided to warn young viewers about the content they’re about to watch. By hijacking YouTube’s advanced ad targeting to run unskippable six-second warnings in front of specific music videos (YouTube’s most popular content) that objectify women and men.
Agency	Rethink Communications Inc.
Campaign	Six-Second Ambush Advisories
Advertiser	YWCA
Brand	YWCA
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Posted	February 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
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