| Title | Terror |
| Brief | The campaign debuted at the Motel LX - Lisbon International Horror Film Festival, reaching those unable to attend through social media. It draw attention in Portugal, Brazil, and beyond.For one week, during the International Horror Festival, the two commercials were aired immediately before the start of each session. Additionally, the posters depicting real horror were displayed in the cinema foyer, lined up alongside the other films to be screened.Our campaign, "Real Horror," strategically unveiled at an international film horror festival, aims to combat domestic violence against women in Portugal. By leveraging the shock value and emotional resonance inherent in the horror genre, we provoke deep reflection and awareness about the terrifying reality of domestic abuse. |
| Agency |
Made
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| Campaign |
Real Horror
|
| Advertiser |
APAV
|
| Brand |
APAV
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Poster
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| Chief Executive Officer (CEO) |
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| Creative Director |
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| Art Director |
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| Creative Director |
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| Copywriter |
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| Illustration |
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