Coca-Cola - "Just Add Coca-Cola"

New Moment Skopje, Macedonia

Awards

131

Brand: Coca-Cola
Country: Macedonia

Advertiser: Coca-Cola

Title	Just Add Coca-Cola
Brief	Most AI platforms don’t recognize logos and text, and the attempts to get brand logos end up with deformed and unrecognizable results. Coca-Cola is on of the few exceptions, having become so iconic, that even AI recognizes it. We wanted to use this advantage, but we stumbled upon something else. While experimenting with AI, we discovered that adding just one word to a prompt, can give completely different results. But not just any word. The right word is “Coca-Cola”. Coca-Cola is not just a brand – it’s a feeling, a mood, an entire world of positive emotions and vibrant colors.
Agency	New Moment
Campaign	Just Add Coca-Cola
Advertiser	Coca-Cola
Brand	Coca-Cola
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	138 seconds
Creative Director	I...ka Cr......ska Subscribers Only
Copywriter	I...ka Cr......ska Subscribers Only
Managing Partner	S...o P...ev Subscribers Only
Managing Director	J...na Iv....ic Subscribers Only
Creative Director	T...e A...v Subscribers Only
PR Director	..i P....va Subscribers Only
Media Director	Ma....na St......ska Subscribers Only
Agency Account Manager	B....ka Ve.....ka Bl....va Subscribers Only
Advertising Manager	M...in At......ski Subscribers Only
Designer	A...e St....ov Subscribers Only
Video Editor	A...e St....ov Subscribers Only