| Title | Even More Drama-STAT |
| Brief | TV doctors want Americans to get more check-ups. But they need to inject more drama into their message. So actor Neil Patrick Harris (Doogie Howser M.D.) does what every TV doctor does: in a tense situation, he yells “STAT!” As in: “I need an IV, stat!” Or “Sponge, stat!” But when he shouts “Spaghetti, stat!” in the staff canteen, he gets a withering glance. By the way, “stat” is short for the Latin word “statim”, which means “immediately”. |
| Agency | McCann Worldgroup |
| Campaign | The TV Doctors of America |
| Advertiser | CIGNA |
| Brand | CIGNA |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Chief Creative Officer | E..c S...er Subscribers Only |
| Chief Creative Officer | ..m M...hy Subscribers Only |
| Chief Creative Officer | S..n B...n Subscribers Only |
| Executive Creative Director | L...y P...t Subscribers Only |
| Music Producer | ..n G...s Subscribers Only |
| Director | G...t H...ov Subscribers Only |
| Account Director | C....en M...io Subscribers Only |
| Account Executive | M..e Mo.....ni Subscribers Only |
| Copywriter | J...s Sa....go Subscribers Only |
| Copywriter | R...na S...ng Subscribers Only |
| Art Director | C...yl T....er Subscribers Only |
| Art Director | A...id A....ar Subscribers Only |
| Creative Director | L...ie M....na Subscribers Only |
| Creative Director | E...li Ö.....ahl Subscribers Only |
| Strategist | C...in P...rs Subscribers Only |
| Art Director | Fe.....nd D....le Subscribers Only |
| Copywriter | ..m We....rd Subscribers Only |
| Art Director | D...el A...rt Subscribers Only |
| Copywriter | D....ll J....on Subscribers Only |
| Executive Producer | A...da R...re Subscribers Only |
| Music Company / Composer | ..M . ..w Y..k Subscribers Only |
| Chief Creative Officer | S..g C...g Subscribers Only |
| Telecine Company | L..a Go....rg Subscribers Only |
| Associate Project Manager | C...ie T...da Subscribers Only |
| Project Manager | Je....er Y..n Subscribers Only |
| Editorial Company Executive Producer | ..t . ..n Subscribers Only |
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| Director of Photography (DOP) | P...on Pa......ael Subscribers Only |
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