| Title | Can't be cured |
| Brief | The fact that the media in Russia almost never talk about people who recovered from cancer, makes the situation worse. 60% Russians admit that they fear cancer and 30% believe it can’t be cured. No wonder that significant number of those diagnosed with cancer fall into apathy and keep postponing treatment in situation where every day counts. Khabensky Charity Fund decided to challenge the status quo and convince people that cancer can be cured. They launched campaign dealing with conditions of different — the people who successfully battled cancer couldn’t get rid of. Inevitable habits, weird phobias, obsessive hobbies — all thing that, as the saying goes, can’t be cured. It’s a long list — but you won’t find “cancer” in it. The heroes #cantbecured campaign shared their stories in series of videos and https://raklechitsa.ru. |
| Agency |
Publicis Russia
|
| Campaign |
Can't be cured
|
| Advertiser |
Khabensky Charitable Foundation
|
| Brand |
Khabensky Charitable Foundation
|
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| Posted | January 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Director |
Al....dr Me.....kov Subscribers Only
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| Chief Creative Officer |
M....il Ku.....in Subscribers Only
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| Art Director |
L...a Muk........nova Subscribers Only
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| Art Director |
A...ey I...ov Subscribers Only
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| Designer |
V....ia P...i Subscribers Only
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| Designer |
Na....da Pro......ina Subscribers Only
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| Illustrator |
Kr....na Ak.....eva Subscribers Only
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| Illustrator |
D...a Sa....va Subscribers Only
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| Client Services Director |
P....at Ma.....ova Subscribers Only
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| Copywriter |
M...a Koz......ova Subscribers Only
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| Director |
I...a K....na Subscribers Only
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| Creative Producer |
M....il M..r Subscribers Only
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| Production Company Producer |
N....ia Pa.....eva Subscribers Only
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