Pavofrío - "Delicious Calm"

McCann Spain Madrid, Spain

Awards

7145

Brand: Pavofrío
Country: Spain

Advertiser: Campofrío

Title	Delicious Calm
Brief	Spanish women are on the verge of a nervous breakdown. The solution? Eat more turkey. Yup, scientists say turkey contains a substance that enhances well-being. So sliced turkey brand Pavofrio came up with a restaurant that served only stress-reducing ingredients. On a TV ad, women ordered dishes like “I Didn’t Go to the Gym Because I Couldn’t Be Bothered”. Not content with that, the brand opened the restaurant for real and filmed the results. How about a plate of “I’m Still Single and I Couldn’t Care Less”? A guilt free, stress free and of course delicious branded experience.
Agency	McCann Spain
Campaign	Delicious Calm
Advertiser	Campofrío
Brand	Pavofrío
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Posted	November 2016
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Case Study
Executive Creative Director	R...el Ma....nez Subscribers Only
Executive Creative Director	..n L...n Subscribers Only
Copywriter	L...na �....rez Subscribers Only
Copywriter	H...tor L..a Subscribers Only
Art Director	L...na �....rez Subscribers Only
Art Director	H...tor L..a Subscribers Only
Production Company	H...y Subscribers Only
Director	Di....io N....jo Subscribers Only
Production Company Producer	..y S....ez Subscribers Only
Agency Producer	M...in B...in Subscribers Only
Agency Producer	G...án Mol......del Subscribers Only