| Title | Berries |
| Brief | This campaign shows that print is alive and well by using it in a fresh way, while also promoting the fresh products at Aldi Supermarkets. It worked by visiting a newspaper's offices to wrap fruit on the spot in an actual page from that day's paper, quickly shoot it, and then turn it into an ad next to the page concerned. |
| Agency |
McCann Barcelona
|
| Campaign |
Fresh Prints
|
| Advertiser |
Aldi
|
| Brand |
Aldi
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
|
| Media Agency |
Havas Barcelona
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| Executive Creative Director |
..n L...n Subscribers Only
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| Executive Creative Director |
R...el Ma....nez Subscribers Only
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| Executive Creative Director |
m...e ca....lo Subscribers Only
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| Creative Director |
Fe....do C...zo Subscribers Only
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| Creative Director |
J...e R...ch Subscribers Only
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| Creative Director |
E...rd C...l Subscribers Only
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| Art Director |
Fe....do C...zo Subscribers Only
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| Art Director |
..x G...r Subscribers Only
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| Copywriter |
M...ca M..o Subscribers Only
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| Copywriter |
..n L...n Subscribers Only
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| Account Management |
..a S...r Subscribers Only
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| Account Management |
K...a Ro.....uez Subscribers Only
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| Production Company |
C...T Subscribers Only
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| Director of Photography (DOP) |
P..e P....al Subscribers Only
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| Agency Producer |
S..a Cu....do Subscribers Only
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| Agency Producer |
R...el Ag....ga Subscribers Only
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| Chief Creative Officer |
M...ca M..o Subscribers Only
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| General Creative Director |
M...a L...iá Subscribers Only
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| President of Creative Leadership Europe |
A...an B...n Subscribers Only
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