Felipe Guimaraes
Felipe Guimaraes
Creative Director at BBH
London, United Kingdom
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TitleWhoppa ona Whopper
BriefBecause of Covid, any kind of in-person activation was off the table.So we filmed Tinie with 700 cameras, shrunk him to 1/100th of his size, and put him on Whoppers in AR.The activation launched with on-pack stickers in the UK, Colombia and Puerto Rico.For two weeks people scanned the sticker and got their gig from Tiny Tinie, turning every Whopper sold into a stage.Then we opened the experience up to people everywhere by sharing the experience across social – bringing the BK brand into homes all over the world.
Agency
Campaign Whoppa ona Whopper
Advertiser Burger King
Brand Burger King

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PostedNovember 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
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