| Title | Mental Health is Health |
| Brief | Mental illness isn’t treated like physical illness. The Centre for Addiction and Mental Health (CAMH) created a campaign that challenged people to change their discriminatory mindset towards mental illness. Transit shelters posed thought provoking questions. A docu-series featured people living the disparity between how mental and physical illness are treated. On television and social, a video execution told a powerful story. Online, #MentalHealthisHealth was picked up not just in Canada, but around the world. |
| Agency | Zulu Alpha Kilo |
| Campaign | Mental Health is Health |
| Advertiser | Centre For Addiction and Mental Health |
| Brand | CAMH |
| Posted | January 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Production Company | Untitled Films |
| Chief Creative Officer | ..k M...eh Subscribers Only |
| Creative Director | Ca.....ne A...n Subscribers Only |
| Creative Director | ..n S....on Subscribers Only |
| Creative Director | ..n W...er Subscribers Only |
| Creative Director | M....lo M....no Subscribers Only |
| Copywriter | ..n S....on Subscribers Only |
| Copywriter | D...n V...ey Subscribers Only |
| Copywriter | P...r G...en Subscribers Only |
| Art Director | Ca.....ne A...n Subscribers Only |
| Art Director | M...li Ku....ni Subscribers Only |
| Art Director | M....lo M....no Subscribers Only |
| Designer | R..n B...h Subscribers Only |
| Designer | J..k C...is Subscribers Only |
| Designer | M....lo M....no Subscribers Only |
| Agency Producer | ..c B...it Subscribers Only |
| Agency Producer | T...sa B...ey Subscribers Only |
| Agency Producer | ..a St.....ka Subscribers Only |
| Agency Producer | N...a B...i Subscribers Only |
| Digital Artwork | A..a H...u Subscribers Only |
| Agency Account Team | M..e S...on Subscribers Only |
| Agency Account Team | ..b Fe.....er Subscribers Only |
| Agency Account Team | H...ry R....ts Subscribers Only |
| Agency Account Team | V...et Ka.....ei Subscribers Only |
| Agency Account Team | E..c K...os Subscribers Only |
| Strategy Team | ..m H....ns Subscribers Only |
| Strategy Team | S..n B..l Subscribers Only |
| Strategy Team | H...i P...ip Subscribers Only |
| Strategy Team | V...el E...s Subscribers Only |
| Media Agency | .M Subscribers Only |
| Director | C....in Cr.....erg Subscribers Only |
| Executive Producer | L..y K...uk Subscribers Only |
| Line Producer | Je....er W...er Subscribers Only |
| Director of Photography (DOP) | K..s B....ll Subscribers Only |
| Casting Director | A...ew D....rs Subscribers Only |
| Production Company | Z....ot Subscribers Only |
| Director | B....ra S....er Subscribers Only |
| Production Manager | J...a P..l Subscribers Only |
| Director of Photography (DOP) | J...s A....rs Subscribers Only |
| Editing Company | Z....ot Subscribers Only |
| Director of Content | C..y S...h Subscribers Only |
| Editor | M....sa Be.....nou Subscribers Only |
| Editor | ..y B...r Subscribers Only |
| Editor | K...a P...i Subscribers Only |
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