| Title | Man up. Donate blood. |
| Brief | In Norway, female blood donors outnumber male blood donors.In order to increase the number of blood donors, The Norwegian Red Cross launched a campaign, focusing on the fact that every year, thousands of women are in need of blood transfusions due to childbirth.At the same time, most Norwegian men want to support their female partners as best as they can when they are giving birth.Emotional support is great, but the campaigns’ message is that in addition words of encouragement and cold towels, men can contribute to childbirth with something of life-necessary importance. |
| Agency |
Morgenstern AS
|
| Campaign |
Man up. Donate blood.
|
| Advertiser |
Norwegian Red Cross
|
| Brand |
Norwegian Red Cross
|
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| Posted | January 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Television & Cinema
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