Jessica Bayat
Chief Comms Officer at McCann Worldgroup
London, United Kingdom
TitleWhere to Settle
Brief“Where To Settle” – is digital platform created by Mastercard providing job and apartment rental offers for the displaced Ukrainians.. The comprehensive digital tool aggregates Mastercard’s transaction data & insights with customised statistics, answering the most crucial question refugees have – where to find a place to live?Basing on data and refugees’ expectations it delivers personalized job & rental offers, putting an emphasize on smaller, less overcrowded cities that could offer better opportunities.Moreover, the platform could also help local communities suffering from depopulation thus communicating the tool we reached out to local officials to pitch their cities to Ukrainian Refugees.
Agency
Campaign Where to Settle
Advertiser Mastercard
Brand Mastercard

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