Maxime Fraudreau
Copywriter at Rosbeef!
Paris, France
Title A WALL FOR WOMEN (Film)
BriefWe decided to create “A Wall for Women”. A digital and participative soccer wall that does not serve to counter free kicks, but all blows and violence against women.This wall is a chain of stories on the Ligue 1 Uber Eat account (3,4M followers), that aggregated the participations of both the influent Club accounts (Paris Saint Germain, AS Monaco, OL, etc.) and their communities thanks to a simple Instagram system using the hashtag : #awallforwomen.All together, their generated the longest wall of the history of football.
Agency
Campaign A Wall For Women
Advertiser LFP / Association Solidarité Femmes
Brand The French Soccer League (LFP) and the Association Solidarité Femmes

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Advertising agency ROSBEEF!
Client The French soccer Ligue (LFP) and the association Solidarité Femmes.
Agency managers Frans MCCABE, Antoine DAVID
Account managers Lucas VARONE, Alice FONTAINE, Lise DUCROCQ, Anouck HARTMANN
ECD Aurélien BIGOT, Benjamin LE COZ
Art Director Nicolas PONTACQ
Copywriter Maxime FRAUDREAU
Motion Designer Hélène RIGHINI

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