Jeff Cheung
Creative Director at LG2
Toronto, Canada
TitleSnickers Suit Swag
BriefIn Canada alone, the NBA is sponsored by no less than 32 brands. There’s hardly anywhere you can look without seeing a logo. So when Snickers wanted to stand out from the crowd, it went somewhere no brand had gone before – the tunnel walk; the place where players show off their fashion savvy. After Toronto Raptor Delon Wright appeared in an outrageously oversized suit, the story was picked up by every major Canadian sports media outlet. But Delon's fashion faux pas was not entirely his fault. As Snickers knows, you're not you when you're hungry.
Agency
Campaign Snickers Suit Swag
Advertiser MARS
Brand Snickers

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Chief Creative Officer D...se Ro....to Subscribers Only
Chief Creative Officer T..d M...ie Subscribers Only
Associate Creative Director D...k B...s Subscribers Only
Associate Creative Director R..a Ch.....jee Subscribers Only
Associate Creative Director J..f C...ng Subscribers Only
Copywriter L...on C..i Subscribers Only
Group Account Director St.....ie P..e Subscribers Only
Account Director St.....ie M....ns Subscribers Only
Account Supervisor S...ey S...ke Subscribers Only
Vice President (VP) ..m K...y Subscribers Only
Account Planner ..m K...y Subscribers Only
Digital Strategist Co....ey D...ne Subscribers Only
Editor J...my S...e Subscribers Only
Music M..e R....ck Subscribers Only
Sound M..e R....ck Subscribers Only
Production Company F...e B..O Subscribers Only
Executive Producer D..e L...ke Subscribers Only
Production Company Producer P..l F..r Subscribers Only
Director of Photography (DOP) .J D...y Subscribers Only

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started