Chevrolet/Lego - "All-New LEGO® Batmobile from Chevy"

Commonwealth//McCann

Commonwealth//McCann Detroit, United States

Awards

13657

Brand: Chevrolet/Lego
Country: United States

Advertiser: General Motors Corp.

Title	All-New LEGO® Batmobile from Chevy
Brief	You know who makes the Batmobile? Chevrolet. Including the Batmobile in the new LEGO Batman movie. So here we see a focus group of Chevy customers – in LEGO form – chatting about what kind of person might drive the mysterious new car. “A loner,” they decide, who has “self esteem issues” and is “defensive”. Needless to say, Batman himself does not agree. “You’re bad at reading people,” he tells them. LEGO Batman is a bit of a jerk.
Agency	Commonwealth//McCann
Campaign	All-New LEGO® Batmobile from Chevy
Advertiser	General Motors Corp.
Brand	Chevrolet/Lego
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Length	60 seconds
Chief Creative Officer	G..y P...oe Subscribers Only
Creative Director	J..n F...ke Subscribers Only
Creative Director	..m Ma.....re Subscribers Only
Account Director	R....ca C..w Subscribers Only
Associate Creative Director	E..k Bj.....nd Subscribers Only
Associate Creative Director	A...ew Bo....mp Subscribers Only
Executive Producer	K...y B....na Subscribers Only
Executive Producer	P..l R....ch Subscribers Only
Production Company Producer	Sa....ha D...el Subscribers Only
Executive Creative Director	D...y P...en Subscribers Only
Executive Creative Director	..b Gu....nd Subscribers Only
Head of Production	..m R...e Subscribers Only
Director	A....to Sc.....ci Subscribers Only