Stacey Prudden
Art Buyer at MPC
Amsterdam, Netherlands
TitleWhat are girls made of ?
BriefAccording to a traditional Russian song for children, girls are made of “flowers”, “gossip” and “marmalade”, while boys are made of “energy”, “batteries” and “fireworks”. Challenging these outdated notions, the film rewrites the lyrics. A young girl is shown singing the traditional verses of the song. However, on seeing some of Russia’s most accomplished female athletes, she adds that girls are: “Made of strength – and of bravery. Made of freedom. And of achievements. They are made of what they do.” A famous Russian song suggests that girls are made of things like "marmalade", "gossip" and "flowers", while boys are compared to "batteries” and “fireworks”. In the film, a young girl begins singing the traditional verses of the song. But when when she sees some of Russia’s most accomplished athletes, she changes the lyrics: “Girls are made of strength; and of bravery. Made of freedom. And of achievements. They are made of what they do.”
Agency
Campaign What are girls made of ?
Advertiser Nike
Brand Nike Women

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
MarketSubscribers Only
Executive Creative Director M..k B....th Subscribers Only
Executive Creative Director E..c Q....oy Subscribers Only
Creative Director .l M...y Subscribers Only
Creative Director C...g Wi....ms Subscribers Only
Art Director V...o V....te Subscribers Only
Copywriter E...ny Pr......nko Subscribers Only
Head of Broadcast Production ..e T....ri Subscribers Only
Broadcast Producer K...n Wh.....use Subscribers Only
Broadcast Producer S..y ..m Subscribers Only
Head Of Planning M...in W...el Subscribers Only
Planning Director St....ne M....er Subscribers Only
Junior Planner A..a L...te Subscribers Only
Director of Communication and Digital Strategy G..g W...e Subscribers Only
Account Planner J....yn R...t Subscribers Only
Group Account Director K....yn A..o Subscribers Only
Account Director A...R M...IN Subscribers Only
Account Manager M...y R..g Subscribers Only
Designer ..e B...in Subscribers Only
Studio Director L...ie M...ay Subscribers Only
Art Producer S...ey P....en Subscribers Only
Studio Artist ..a R...ro Subscribers Only
Designer S...le B...s Subscribers Only
Designer A..a K...se Subscribers Only
Designer J..é B....bé Subscribers Only
Art Production Director M..d Kl.....eek Subscribers Only
Project Manager L..s P..t Subscribers Only
Business Manager K...y K...ey Subscribers Only
Production Company R..f R..f F...s Subscribers Only
Director D...d W...on Subscribers Only
Director of Photography (DOP) B...it S...r Subscribers Only
Producer C...y H..d Subscribers Only
Executive Producer M....ew F..e Subscribers Only

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started