Title | Jewel |
Brief | The campaign's two pieces, "The Clock" and "The Jewel", play with the tropes of luxury advertising to place Ikea products in unexpected settings. The over-the-top artiness of each spot gives way to a funny reveal at the end, when an incongruous newcomer points out the item of Ikea furniture integrated perfectly into all the glamour. |
Agency | McCann Spain |
Campaign | Luxury living rooms |
Advertiser | IKEA |
Brand | Living rooms |
Posted | November 2018 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Television |
Chief Creative Officer | M...ca M..o Subscribers Only |
Executive Creative Director | R...el Ma....nez Subscribers Only |
Executive Creative Director | ..n L...n Subscribers Only |
Copywriter | M...ca M..o Subscribers Only |
Copywriter | M...ín Sub......aux Subscribers Only |
Art Director | R...el Ma....nez Subscribers Only |
Art Director | �...aro L...ez Subscribers Only |
Production Company | B..R F...s Subscribers Only |
Director | A....do .o Subscribers Only |
Agency Producer | M...in B...in Subscribers Only |
Account Management Team | J...er P....al Subscribers Only |
Account Management Team | E...a Ro.....ez Subscribers Only |
Account Management Team | Al.....ra S...ra Subscribers Only |
Post Production | M...e Subscribers Only |