Title | Know Your Water (112s) |
Brief | Water quality has been a hot topic of late in the US, with communities like Flint, Michigan making headlines for the dangerous levels of lead in its water supply. When the American Society of Civil Engineers gave the country’s drinking water infrastructure an overall grade of D, PUR decided to create a tool to help US residents to understand what's in their water. The interactive tool integrates extensive water quality data with Google Maps, allowing users to follow the journey of water from the source to their glass, detailing levels of lead and impurities. |
Agency |
Arnold
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Campaign |
Know Your Water
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Advertiser |
Kaz USA, Inc.
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Brand |
Pur
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Posted | November 2017 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Problem | Subscribers Only |
Media Type |
Digital
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Global Chief Creative Officer |
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Executive Creative Director |
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Executive Creative Director |
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Art Director |
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Copywriter |
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