Title Daughter and Mother
Brief We're shocked as we watch this film, which shows a little girl looking after her young mother, who clearly suffers from Alzheimer's. However, the ending reveals that the girl is actually an adult and that her mother is an elderly woman. The message: Alzheimer’s is a disease that affects not only the person suffering from it, but also their children.
Agency
BBDO New York
Campaign
Daughter and Mother
Advertiser
Cure Alzheimer's Fund
Brand
Cure Alzheimer's Fund
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Posted August 2018
Business Sector Subscribers Only
Story Subscribers Only
Media Type
Web Film
Length 150 seconds
Production Company
O Positive
Executive Creative Director
M..e S...h Subscribers Only
Creative Director
A..m L....ay Subscribers Only
Creative Art Director
M....ew B...k Subscribers Only
Copywriter
M....ew B...k Subscribers Only
Art Director
A..m L....ay Subscribers Only
Chief Strategy Officer
C....al ..x Subscribers Only
Planning Director
V...y Sz....ta Subscribers Only
Account Director
J..h G....an Subscribers Only
Director
D...d S...e Subscribers Only
Director of Integrated Production
D...d R...e Subscribers Only
Executive Producer
..y We.....mer Subscribers Only
Executive Producer
D...e M...nn Subscribers Only
Music Producer
M....sa C....er Subscribers Only
Music Producer
S...a ..n Subscribers Only
Producer
M..c G...l Subscribers Only
Executive Producer
R...h La....la Subscribers Only
Executive Producer
C...na De....on Subscribers Only
Producer
M...a R..e Subscribers Only
Conform and Finishing
.o . Subscribers Only
Director of Photography (DOP)
M..k Lal.......Else Subscribers Only
Editing Company
N...er . Subscribers Only
Editor
J...n Ma.....ld Subscribers Only
Sound Engineer
E..n Ma.....ele Subscribers Only
Conform Artist
.d S....en Subscribers Only
Music
H...d C..y Subscribers Only
Chief Creative Officer
David Lubars
Chief Creative Officer
Greg Hahn
Executive Creative Director
Mike Smith
Senior Creative Director/Copywriter
Matthew Brink
Senior Creative Director/Art Director
Adam Livesay
Director of Integrated Production
David Rolfe
Executive Producer
Amy Wertheimer
Executive Producer
Diane McCann
Music Producer
Melissa Chester
Account Director
Josh Goodman
Planning Team
Crystal Rix
Planning Team
Vicky Szuflita
DIrector
David Shane
Director of Photography
Mark Laliberte-Else
Executive Producer
Marc Grill
Executive Producer
Ralph Laucella
Editor
Jason MacDonald
Executive Producer
Corina Dennison
Producer
Malia Rose
Sound Engineer
Evan Mangiamele
Producer
Sasha Awn
Conform Artist
Ed Skupeen
Entrant Company
BBDO NEW YORK
Idea Creation
BBDO NEW YORK
Production
O POSITIVE
Additional Company
NO6
Additional Company
NO7
Additional Company
HEARD CITY