Bayer Allergy medicine - "Wonderful Weather Alerts"

Energy BBDO

Energy BBDO Chicago, United States

Awards

8935

Brand: Bayer Allergy medicine
Country: United States

Advertiser: Bayer

Title	Wonderful Weather Alerts
Brief	In springtime, allergy sufferers hide inside from the beautiful blooming trees and flowers. But with Claritin, they don’t need to. The allergy medicine brand created the first ever weather alerts designed to drive people (especially allergy sufferers) to go outside. The alerts targeted the top 10 allergy cities with a live weather map, live weather graphic overlay, an emergency alert voiceover and videos of local parks. The alerts were triggered by ideal weather conditions ౼ including sunshine and temperatures over 68° F ౼ and sent to individuals huddled indoors on desktop computers.
Agency	Energy BBDO
Campaign	Wonderful Weather Alerts
Advertiser	Bayer
Brand	Bayer Allergy medicine
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Digital
Chief Creative Officer	A...és O....ñez Subscribers Only
Executive Creative Director	S...n T...cy Subscribers Only
Creative Director	Jo....an L...er Subscribers Only
Creative Director	J..f C...a Subscribers Only
Copywriter	A...ew C....io Subscribers Only
Lead Designer	H..g V..h Subscribers Only
Head of Integrated Production	J..n P...t Subscribers Only
Executive Producer	J..f D....er Subscribers Only
Senior Integrated Producer	Da....le K...an Subscribers Only
Music Director	D...el K....rs Subscribers Only
Associate Music Producer	N..k M...r Subscribers Only
Director of Client Services	K...e C..w Subscribers Only
Senior Account Director	E..n W...h Subscribers Only
Account Director	L...en R....ll Subscribers Only
Senior Account Executive	L....ay D...ey Subscribers Only
Project Manager	A..x Co....an Subscribers Only
Integrated Strategist	V....ie R..e Subscribers Only
Senior Strategist	E...y Ve....es Subscribers Only
Executive Producer	M...h M...on Subscribers Only
Post-production Producer	J...y Mc....ld Subscribers Only
Editor	C...y C...er Subscribers Only
Sound Designer	S...h K...n Subscribers Only
Media Agency	Me....om Subscribers Only