Cartier Santos - "Cartier - Santos"

Publicis 133

Publicis 133 Paris, France

Awards

5356

Brand: Cartier Santos
Country: France

Advertiser: Cartier

Title	Cartier - Santos
Brief	As a man (actor Jake Gyllenhaal) sits daydreaming in a bar, he's transported to an airborne world which captures the atmosphere of his new Cartier Santos pilots' watch, named after Brazilian aviator Alberto Santos-Dumont. The visual effects build up the pace and atmosphere, creating environments that become ever more abstract and magical. As the bar set was built on a giant turntable, the lighting effects could be achieved in-camera. In the street sequence, additional computer generated mist was added to recall the action in the clouds. The street glimpsed from the bar was also added via CG to connect the two environments.
Agency	Publicis 133
Campaign	Cartier - Santos
Advertiser	Cartier
Brand	Cartier Santos
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Director	..b E...rd Subscribers Only
Director of Photography (DOP)	H...e ..n H....ma Subscribers Only
Assistant Director	A..m S...er Subscribers Only
Production Company	W...a P...s Subscribers Only
Executive Producer	H...ène S...ol Subscribers Only
Line Producer	T....ry B...as B...li Subscribers Only
Line Producer	R...in Ca....ac Subscribers Only
VFX Studio	M...os I...e Subscribers Only
Special Effects / VFX	St....ne Al....er Subscribers Only
Special Effects / VFX	N....as H...et Subscribers Only
Special Effects / VFX	X...er Q....el Subscribers Only
Flame Artist	Jo....an H....an Subscribers Only
Flame Artist	..o M�.....ngama Subscribers Only
CG Artist	A..m T....ng Subscribers Only
CG Artist	A...é Mo....ro Subscribers Only
CG Artist	Be....in L....nt Subscribers Only
CG Artist	Ma....eu Ko....ki Subscribers Only
Colorist	Jea......ment S...t Subscribers Only
Editor	..m Ric......rds Subscribers Only