Bianca Guimaraes
Partner & Executive Creative Director at Mischief
Greater New York City Area, United States
TitleTomorrow's News
BriefMost people hear about gun violence on the news, when the incident is over. The online film “Tomorrow’s News" is a fictitious news report about a shooting that will happen the next day Witnesses, first responders and people who know the shooter all speak about the tragedy in the future tense. "We'll say we never saw it coming," concludes the reporter. But the secret to preventing gun violence is spotting early signs of trouble. As the endline says: “You can stop tomorrow’s shootings when you know the warning signs today."
Agency
Campaign Tomorrow's News
Advertiser Sandy Hook Promise
Brand Sandy Hook Promise

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Account Planner ..n B..s Subscribers Only
Agency Producer M...y R..s Subscribers Only
Executive Agency Producer J...an K..z Subscribers Only
Creative Director P...r A....te Subscribers Only
Copywriter ..m K....er Subscribers Only
Account Planner M....el Sc.....ld Subscribers Only
Worldwide Chief Creative Officer D...d L...rs Subscribers Only
Chief Creative Officer G..g H..n Subscribers Only
Associate Creative Director B...ca Gu.....es Subscribers Only
Account Director L....ey C..h Subscribers Only
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Production Company Sm....er Subscribers Only
Director He.....lex R...n Subscribers Only
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Executive Producer P....ck Mil.......ith Subscribers Only
Executive Producer B...n C....dy Subscribers Only
Executive Producer D..w Sa......ero Subscribers Only
Director of Photography (DOP) N...an W...on Subscribers Only
Editing Company W..k Ed.....al ..c Subscribers Only
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