The Salvation Army Rehabilitation Centers (ARC) - "The Salvation Army Adult Rehabilitation Centers"

The Miller Group Los Angeles, United States

5297

Title	The Salvation Army Adult Rehabilitation Centers
Brief	While The Salvation Army Red Kettle brand has very high unaided awareness, a key sub brand, The Adult Rehabilitation Centers [ARC] is a hidden gem. ARC's offer some of the most successful rehabilitation programs in the country, but low brand awareness and familiarity were inhibiting donations and support.After a deep assessment of the brand, we created a multi-channel campaign titled
Agency	The Miller Group
Campaign	The Salvation Army Adult Rehabilitation Centers
Advertiser	The Salvation Army Rehabilitation Centers (ARC)
Brand	The Salvation Army Rehabilitation Centers (ARC)
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	45 seconds
Executive Creative Director	The Miller Group
Creative Director	The Miller Group
Copywriter	The Miller Group
Producer	The Miller Group
Art Director	The Miller Group
Editor	The Miller Group
Music	Duotone Audio Group
Music Producer	..o L...to Subscribers Only
Visual Design	B..l Ho.....in Subscribers Only
Composition	A...ew E....nd Subscribers Only
Director of Business Development	D...ta L...tt Subscribers Only