Bud Light - "Bud Light Underplayed"

Anomaly Toronto

Anomaly Toronto Toronto, Canada

Awards

2793

Brand: Bud Light
Country: Canada

Advertiser: AB Inbev

Title	Bud Light Underplayed
Brief	In 2019 only 5 of the top Billboard 100 DJs were women. The 10 highest paid DJs earned over $272 million. They were all men. No woman has ever made the list.Shocking statistics that were not being discussed by anyone, let alone brands.Bud Light Canada - a brand focused on inclusivity, diversity, and music saw this imbalance and challenges female artists encountered and felt an obligation to take action. The brand knew the target had become cynical of ads, but that they would align with brands that stood for a deeper social cause.The brand concepted, produced and released “Underplayed”, a feature-length documentary film that followed the top female DJs in the world bringing much needed attention to the often ignored subject of gender inequality in the music industry.The documentary received the most earned coverage of any initiative Bud Light Canada has endeavoured with success around the world.
Agency	Anomaly Toronto
Campaign	Bud Light Underplayed
Advertiser	AB Inbev
Brand	Bud Light
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Posted	November 2021
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Editing Company	Whitehouse Post
Executive Creative Director	D..e Do....ss Subscribers Only
Managing Partner	D..e Do....ss Subscribers Only
Executive Creative Director	P..e B...on Subscribers Only
Managing Partner	P..e B...on Subscribers Only
Copywriter	N..l B....tt Subscribers Only
Creative Director	N..l B....tt Subscribers Only
Copywriter	G...p Bu....ss H..d Subscribers Only
Creative Director	G...p Bu....ss H..d Subscribers Only
Agency Producer	A...a Wi....ms Subscribers Only
Director	S...ey ..e Subscribers Only
Copywriter	S...ey ..e Subscribers Only
Production Company Producer	W....am C...se Subscribers Only
Director of Photography (DOP)	..E F...s Subscribers Only
Director of Photography (DOP)	S...ne .i Subscribers Only
Business Director	D..i A...s Subscribers Only
Account Supervisor	K...a Ch......son Subscribers Only
Account Executive	J...y Fra.......geli Subscribers Only
Group Strategy Director	P..l L...on Subscribers Only
Head of Production	J...ce B...on Subscribers Only
Agency Producer	F....es S...h Subscribers Only
Agency Producer	N...le P..n Subscribers Only
Designer	M....sa Z..a Subscribers Only
Executive Producer	Juli........tian L..z Subscribers Only
Executive Producer	..j Cr.....ow Subscribers Only
Editor	G....ia D...on Subscribers Only
Music Composer	K..e S...o Subscribers Only
Head of Production	A..m P...er Subscribers Only
Production Coordinator	D..n R...n Subscribers Only
Production Coordinator	Ch.....te T....rs Subscribers Only